Brita Water Filter Pitcher
Client: Michael Graves Design Group for Target
Materials: Translucent resin, elastomer

Designed to fit in the shelf space of a refrigerator door, this pitcher was meant to go from "fridge to table". The ergonomic and grippy handle allows for one-handed pouring and refilling. The frosted plastic allows the user to see the water level in both the reservoir and the pitcher body.

Received a Good Design Award from the Chicago Athenaeum in 2003.